Why Attend?
Full Overview
The shift towards digital channels and new emerging technologies in the wake of the pandemic is having a profound impact on how consumers engage with brands. According to research from Ovum on consumer preferences for customer service, the use of email, web chat, web self-service, social media, mobile and SMS for customer service have more than doubled in the past two years, and the upward trend looks set to continue.
Since companies can no longer rely on conducting business face to face in the same way as they did pre-pandemic, digital communication tools have become an increasingly popular alternative method of engaging with customers. Yet with digital communications coming to the fore and physical communications in retreat, a crucial tool to foster a personal connection to the customer, and enhance loyalty and trust, is in danger of being lost: the ‘human touch’.
In this exclusive webinar discussion, brought to you by Verizon and The Financial Times, we determined how best to communicate with customers in a multichannel future. How can companies best maintain a human connection with their customers, and what is the best way to identify which channels are the most appropriate for different types of demographics? What are customer preferences in terms of types of interactions in an omnichannel environment, and how might brands inspire greater customer loyalty, spend and trust in a digital environment?
Why Attend?
Understand
The big picture, not just the individual strands of the business you work in
Connect
And build relationships with some of the biggest names in your industry
Discover
New approaches and strategies to help win market share
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